Good content equals a good customer experience. A good customer experience equals good customer service. Good customer service will result in some ching in the online checkout process. Ask Zappos. Ask Diapers.com. Both of those companies were among the “elite” customer service award winners from a new company called StellaService. Stella wants to put its seal, Good Housekeeping-style, on exceptional ecommerce customer service companies.

Today's bites: Social gamer Zynga was PayPal's second-largest merchant for all of 2009. NCAA March Madness streaming video stats. And how Myxer's free ringtones turned into a cash-cow for Li'l Wayne's DVD sales.

Let's all hope YouTube founders saved some "lunch money" for the lawyers. Viacom's Motion for Summary Judgment reveals a callous, cavalier attitude behind YouTube's copyright violations, including this gem from the founding triad's Karim: "let’s just leave copyrighted stuff there if it’s news clips."

Women trust Internet content more than their doctors or mommas, according to a new iVillage survey. Anonymous, peer conversations are the driving factor, which iVillage now hopes to support with a new site.

Let's all hope YouTube founders saved some "lunch money" for the lawyers. Viacom's Motion for Summary Judgment reveals a callous, cavalier attitude behind YouTube's copyright violations, including this gem from the founding triad's Karim: "let’s just leave copyrighted stuff there if it’s news clips."

Today's bites: Social gamer Zynga was PayPal's second-largest merchant for all of 2009. NCAA March Madness streaming video stats. And how Myxer's free ringtones turned into a cash-cow for Li'l Wayne's DVD sales.